Research driven design is at the heart of my process; business goals and user needs build data driven designs and develop a success matrix for each project.
Treating every single project like it is the next big thing keeps me evolving and pushing the envelope. Striving to constantly bring to light the very best of brands, products and user experiences.
Asking the right questions is the first step in designing solutions that provide successful results for brands, products, and consumers.
Craftsy is a blended business that produces & sells high-quality learning videos and supplies to the craft market.
As UX leader, building on over 13 years of experience, I have a vision of great user-centered design for a company’s products & brands and I am able to execute that vision. This encompasses the development of design patterns and guidelines, as well as the methods, practices, and processes it takes to design products that exceed the needs of the end consumer.