design philosophy

user centered design

Motivated to create better things for people, I have learned that it is better to discover something new than be right. Solving for a given user need requires an understanding of how to iterate based on usage patterns and apply design elements and interaction models that improve the user experience.

driven by design

key differentiator

I believe it is the primary goal of design to meet the direct needs of the user while delivering a solution that provides a positive and memorable experience "reward". In this way design provides a direct competitive advantage for business and should drive strategic decision making across an organization.

Designer. Director. Educator. I am currently working as Director of User Experience at Craftsy

Building on over 13 years of experience I enjoy my work and foster creativity and excellence on every project—no matter how big or small. My work spans from designing websites and mobile apps to branding and graphic design for print collateral. Translating a brand and/or user experience across multiple media is a broad bridge to span but that is where I thrive. Telling stories and defining what it means to deliver excellent user experiences which build successful products and brands is my job.


Kelly has a vigor about him that I really enjoy. His energy is visible in his leadership style and creative work. He embraces design like the world depends on it and every project is better for it. I always appreciated his direct nature and knew that I could count on him.

He is a go to guy. While working together, I regularly sought out his advice regarding design, user experience, clients, process and products. He is reliable and someone I trust. He is a driven self-starter who takes initiative. Plus, he is very talented.

Kelly is a great guy with an impressive combination of skills. I highly recommend Kelly and look forward to working with him again.

October 4, 2010, Jason managed Kelly at Local Matters, Inc.

13 years

  • UX Design
  • UI Design
  • Front-end Development
  • Mobile Design
  • Graphic Design
  • Marketing
  • Branding
  • Motion Graphic Design