Site design targeted towards prospective investment clients and industry consultants across multiple verticals.
UX design including; visual design, user flows and interaction specifications. This was a new company under the Goldman Sachs company umbrella and developing a brand was an important aspect of the project.
Visual Design Goals
Strong use of photography to align with current Goldman Sachs web properties
Art direction that references the “Guided Research” metaphor, while relating to the Vantage branding
Explore colors that will compliment Vantage Marketplace branding (i.e. logo)
Provide easy access to verticals
Seamless transition between public site and member portal