Vantage Marketplace

Site design targeted towards prospective investment clients and industry consultants across multiple verticals.

My Role

UX design including; visual design, user flows and interaction specifications. This was a new company under the Goldman Sachs company umbrella and developing a brand was an important aspect of the project.

Visual Design Goals
  • Strong use of photography to align with current Goldman Sachs web properties
  • Art direction that references the “Guided Research” metaphor, while relating to the Vantage branding
  • Explore colors that will compliment Vantage Marketplace branding (i.e. logo)
  • Provide easy access to verticals
  • Seamless transition between public site and member portal
  • Sharp and clean visual aesthetic
  • Wireframes
  • Design Comps
  • Flow Diagrams
  • Client presentations
  • Flash Animation