This web site was a consumer facing site for Argus Research. Positioned as a marketing site for prospective financial research clients, this site was Argus' first attempt to sell research PDFs as a one-off product. The art direction was based on the heritage of the company. A goal of the visual design was to convey a sense of stability and deep-rooted experience and knowledge. New branding elements where defined by way of photography and icons which communicate a concise visual vocabulary for the Argus brand.
© Kelly Sandoval 2011